1) Neck

Place the measuring tape around the neck at the height where the collar would normally rest. This will be just below your Adam’s apple. Stand re- laxed. Do not crane your neck out or squeeze your chin down. The tape should be resting lightly on the skin, not squeezing it. Hold one finger under the tape measure to ensure some room for comfort.

2) sleeve length

Place one end of the measuring tape at the tip of the shoulder. where you imagine the shoulder seem of the shirt will be. Let your arm hang down at side, and run the measure tape along with it. Measure to the center of the meaty part of your palm. If you don’t have a partner, measure a shirt with sleeves that is the right length.

3) chest

Run the measuring tape around the fullest part of your chest, tight up under your armpits and over the shoulder blades. Let your arms hang down in a relaxed, natural pose. Do not puff out your chest or arch your back in any sort of pose that isn’t natural or sustainable.

4) waist

Run the tape around the fullest part of the belly. This is usually around the level of the belly button. The measuring tape should be snug on the skin, but not squeezing in. Let your arms hang down, and stand in a relaxed, natural pose. Do not puff out your stomach or try holding it in.